Target Audience

My target audience for my film trailer 'Valerie' will be of the young audience that are interested in music, socialising and fashion because they are the age group that have the disposable income to buy films or go socialising at the cinema. I would put them at C2 and potentially at C1 because they have junior managerial jobs which means that they don’t have as much responsibility as a B grade and therefore have more free time to socialise.

The genre of our film trailer is social realist and therefore will be aimed to intrigue and draw people of high social class in as they would want to know more about how others that aren't as privileged live.

The Inbetweeners

We will be aiming our film trailer at typical inner city and suburban city areas as although these might not have as much disposable income they are young adults that are the most socially active on networks such as Facebook, Twitter etc.. where they will share the film trailer and by viral marketing will create more of a buzz for our film.