Q5 : How did you attract/ address you audience

The setting attracts our target audience of young adults as it is set in a house which looks to be from a normal middle-classed family on a typical suburban estate. This would come under the social interaction section of the Uses and Gratifications Theory as we set our target audience to be of the standard middle class typically from the suburbs. This attracts the target audience as they can identify with the young girl and connect to what she is doing and feeling. 

 

Our example of Social Interaction

As our film is of the genre mystery/horror we want the audience to feel some sort of emotional appeal towards the young girl babysitting and therefore have included scary tones to the ambiance sound which will create tension between the target audience and the young girl and hopefully make them want to see what happens to the girl in the rest of the film. This relates to the Entertainment section of the Uses and Gratifications Theory.

 

 

 

One way in which we wanted to attract our audience's attention was through the titles. We deliberately made them stand out, bold and eye catching. The font was downloaded off of www.fontspace.com/category/scary and imported onto Premier to create the titles and then adjust them to where we wanted them to be placed onto the frames.